UK Car Magazine evo has launched a newly redesigned website as the next stage of a content and digital rebrand.
The Dennis Publishing title ordered the revamp to reflect the firm’s new digital direction, focused on producing content targeted to the brand’s audience. The new website will have an increased focus on car reviews, providing visitors with an in-depth view on the best cars in the market.
Furthermore, the new site will provide evo an opportunity to release video reviews and photographic galleries, to increase the brand’s appeal to visitors and advertisers.
The rebrand follows the release of the evo app in October 2013 which offers the best of the print and online offerings in an issue-free stream.
Geoff Love, publishing director of evo, said: “The re-designed website is an important part of the transformation of evo from a print product into a multi-platform media brand. Over the last 18 months, evo has been pursuing a strategy of creating expert and bespoke content for each of its platforms, giving our readers more content to consume in the way they want to, when they want to.
“We have rejuvenated the brand on all platforms, with fantastic results on social media, on tablet and for the magazine. Launching a new web proposition opens up yet another channel for advertisers, with the new look and layout of the site lending itself perfectly to native content.”
The revamp comes after the firm invested heavily in its web, app, YouTube, print and social media platforms.