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CNN ranked the world's most known news brand – BBC comes second


By John McCarthy | Opinion editor

October 15, 2014 | 2 min read

CNN has been crowned the world’s leading news brand in the EMEA, Asia and Latin America regions in an independent study from Ipsos.

CNN beat the BBC

According to the Affluent Global survey, CNN was found to reach 40 per cent of upscale consumers and decision-makers – more than any of its competitors across TV and digital platforms.

The US news group is well ahead of second-placed BBC which sees only 29 per cent. CNBC accounts for 14 per cent and Bloomberg and Al Jazeera both reach just over a tenth of the market.

A third of consumers within the region also view the news channel on a monthly basis – much higher than the BBC’s second placed 23 per cent. Digitally, CNN also leads, reaching 14 per cent of audiences each month, followed by the BBC and National Geographic which both share 11 per cent.

Rani Raad, chief commercial officer of CNN International, said: “What is commonly referred to as the ‘CNN effect’ is our ability to deliver non-partisan, objective reporting from all corners of the world quicker and in more detail than anyone else.

“It’s this effect that connects with our consumers on TV, mobile, digital and social platforms making CNN the worldwide news leader it is today. These latest survey results are testament to CNN’s credibility, best-in-class journalism, speed of getting to a story and the intelligence and insight of our reporting.”

In August, CNN's global digital audience was estimated to be as big as 99 million unique visitors according to comScore data – over 25 million ahead of the BBC.


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