By John Glenday | Reporter

October 15, 2014 | 1 min read

Confectionary brand Chupa Chups is treading where no lolly has gone before with the introduction of a Halloween themed ‘choose your own adventure’ style game on Instagram.

Get Lolli sees players navigate a haunted house in search of a kidnapped Chupa Chups lollipop before it gets a licking, making a series as of crucial decisions as they do so, with plenty of horror tropes and film references to keep people amused.

Tinus Strydom, creative director, BBH Asia Pacific said: “Bringing a new experience to people where they don’t expect it, is what our business has become, and what keeps it fun.”

Daan Simonis, international digital marketing manager, Perfetti Van Melle said: “This Halloween, we wanted to entertain our audience who have grown up with a mobile device in their hands. The campaign will give them a chance to experience game play on a platform they are already familiar with.”

The campaign will run through to Halloween with supporting messages carries on Facebook and YouTube.

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