The Drum Awards Festival - Extended Deadline

-d -h -min -sec

The Southern Co-operative launches £1m ‘Lucky Locals’ promotion

Author

By Michael Feeley, Founder and chief exec

October 14, 2014 | 1 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

The Southern Co-operative (TSC) has launched an in-store promotion at 39 of its Co-operative Food stores in the Portsmouth and Gosport area, offering over £1m worth of cash and product prizes to local shoppers.

The ‘Lucky Locals’ promotion, created by Atom Marketing, is designed to reward customers for shopping with TSC more often, increasing basket spend and encouraging new customers to visit stores.

Customers who spend over £5 or more on qualifying products receive a promotional scratch card, which contains three separate games.

To support the promotion, local newspapers recently carried vouchers to be exchanged in-store for a free scratch card.

The promotion runs throughout October and November.

Content created with:

Atom

atom is a design and branding agency. Simple. We offer our clients a creative and cost effective design and branding service through our unique, tailored design...

Find out more

Trending

Industry insights

View all
Add your own content +