This issue of The Drum examines how brands can conquer cool, as we take a look at bloggers, Amsterdam typography and Jaguar's latest launch.
Meet the YouTubers
Natalie Mortimer investigates how brands can capitalise on the popularity of celebrity vloggers
Signs with soul
Glenn Doherty, head of design at Iris Amsterdam, talks typographic storytelling on the streets of Amsterdam.
Driving the PR machine
Can marketing help Jaguar regain ground in a sector led by Germans? Alastair Duncan, strategy director at the Auto Network, takes a look under the bonnet of the British car brand.
Continuing our series of regional reviews, Lewis Blackwell visits Yorkshire to see if the marketing sector there can compete on a national and global level.
This issue also includes:
- Creative Showcase – a round-up of the best new creative work from BuroCreative, Karmarama, McGarry Bowen and others.
- The latest Buzz – The Drum's very own gossip columnist Claire Snare offers up a peek at the more salacious side of the industry in our new gossip column, Vibrator.