McDonald's US partners with Mythbuster Grant Imahara for social campaign to address food quality concerns
McDonald’s US has launched a social media Q&A drive to lift the veil on how its products are made.
The ‘Our Food. Your Questions’ campaign was designed to address public misconceptions of how McDonald’s develops its food, inviting consumers to tweet questions about their favourite menu items via the Twitter handle @McDonalds.
Grant Imahara, a former host of Discovery Channel’s Mythbusters, will also visit McDonald’s suppliers and outlets across the country to ask questions of the company. The footage will be distributed through McDonald's social media channels on YouTube, Twitter and Facebook in a bid to drive further conversations.
The chain has also created a YouTube documentary taking viewers behind the scenes to a production plant in a bid to address concerns of how certain products are produced.
Have a question about our food? The floor is yours. http://t.co/T9W0r3CQVK
— McDonald's (@McDonalds) October 13, 2014
@raskal564 Hey there, Absolutely not true. Our Chicken McNuggets are made with real white meat chicken. For more info:http://t.co/9XoC2TSD94 — McDonald's (@McDonalds) October 13, 2014@jgro33 Actually, our beef patties are made from 100% USDA inspected beef. No fillers or extenders. — McDonald's (@McDonalds) October 14, 2014@DaveDo Our menu includes a variety of options, including fruits, vegetables, whole grains and low fat dairy options.
— McDonald's (@McDonalds) October 13, 2014
Kevin Newell, executive vice president and chief brand and strategy officer at McDonald’s USA, said it serves 27 million US customers every day and knows many have unanswered questions.
“So, we’re inviting everyone in the US on a journey to learn more about our food. We look forward to the opportunity to have an open conversation and to show people firsthand how we make our most iconic menu items,” he explained.
Ben Stringfellow, vice president of communications for McDonald’s USA, added: “In today’s 24/7 news cycle, people are looking for faster, more straightforward responses to their questions about our food.
“We have great information to share and we’re looking forward to engaging in two-way conversations with as many people as possible.”
The campaign comes after McDonald's faced substantial difficulties earlier this year in the Asian market where a Hong Kong supplier was found to be using rotten meat in many products, such as the Chicken McNuggets.