South West Trains-Network Rail Alliance has launched a 2for1 campaign for families coinciding with the October half term break.
‘2for1 London’, which promotes London’s visitor attractions, is the third campaign for the brand created by Bank and features across OOH, direct marketing, press and digital.
Harriet Johnston, deputy marketing manager for South West Trains-Network Rail Alliance, commented: “The emotive work created by The Bank encourages half-termers to make the most of their time off and create unforgettable memories with their loved ones at an affordable price.”
The Bank managing director, Tristan Connell, added: “Our goal is to help save South West Trains travellers money and inspire them to discover London by visiting up to 150 unique attractions.”
Running from this week the deal will continue until February 2015 and hopes to get lapsed train travellers to take advantage of the special offer.