38% of online shoppers will abandon a purchase if they have to register for an account first

By Jennifer Faull | Deputy Editor

October 11, 2014 | 1 min read

Nearly two-fifths (38 per cent) of online shoppers will abandon a purchase if they have to register for an account, new research by Skrill has found.

32 per cent of the 2000 consumers surveyed said if a website was asking for too much information they would fail to convert. Not trusting that the website is secure was the main reason for a quarter of shoppers.

Over a quarter (28 per cent) abandoned a purchase because the website did not offer their preferred method of payment, a figure rises to nearly a third (32 per cent) of 18-24 year olds.

A credit or debit card is still the most popular way for consumers (57 per cent) to pay online. Digital wallets are the next most popular method (29 per cent) followed by bank transfers (two per cent), text pay services (one per cent) and virtual currencies (one per cent).

Other major gripes included the website being too slow to load or regularly crashing (43 per cent); realising the website was not UK-based (14 per cent) or finally, being required to pay in a different currency (six per cent).

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