12 Years a Slave Oscar nominee Chiwetel Ejiofor stars in Chivas Regal Win the Right Way ad
Whiskey brand Chivas Regal has launched ‘Win the Right Way’, a series of short ads, which shows entrepreneurs discussing how business is a force for good.
The ads are the latest instalment from the ‘Live with Chivalry’ campaign, and feature Oscar-nominated ‘12 Years a Slave’ actor Chiwetel Ejiofor. Directed by Golden Globe nominated actor and singer Oscar Isaac, the ads introduce the stories of social entrepreneurs from around the world, and call on others to follow their lead.
Furthermore, a series of five short documentaries will delve deeper into the motivations of entrepreneurs from Brazil, Mexico, China, South Africa and the US. These will be released alongside ‘the Venture’ international investment fund, designed to provide social entrepreneurs with $1m of financial assistance, global exposure for their company or ideas and support from world-famous business mentors.
Actor Chiwetel Ejiofor said: “I think it’s a great idea to support entrepreneurs who are making a very conscious commitment to try to combine the ideas of financial success with improving the lives of other people.
“These two things really don’t have to be mutually exclusive. What excites me is that every day of the week, groups of people from across the world are making it happen and in the process are making a real difference to their communities.”
Richard Black, global brand director at Chivas Regal, added: “We know that the desire to make a difference in the lives of others through one’s work is real and meaningful to a new generation who believe business can be a force for good.
“This is a belief we share and championing social entrepreneurship is an opportunity for us not only to demonstrate what it truly means to Live with Chivalry, but also to make an important contribution to this movement.”