Very.co.uk, the online department store, is placing the focus of its latest TV ad campaign on the brand’s click and collect offering.
The campaign, created by St Luke’s, aims to communicate the idea that the consumer can ‘do tomorrow in style’ when they use Very’s free next day delivery, which deposits items at one of over 5,500 click and collect locations across the country.
The 30 second TV spot shows a series of girls, including brand ambassador Fearne Cotton, so excited to get their hands on their purchases, that they rip them open and start using them immediately in their local Collect+ store.
Beauty, fashion and tech brands all feature in the ad to reinforce Very’s diverse product portfolio.
Jon Owen, retail director at Shop Direct, home to Very.co.uk, said: “As a leading online retailer, product delivery is at the heart of our offering. Our partnership with Collect+ means that we are providing our customers access to hundreds of top brands in a way that is incredibly convenient for them. St Luke’s have created a campaign to communicate this message in a stylish and aspirational yet still relatable way.”
The TV ad was directed by Ryan Hope, through Wanda, and features an exclusively tailored soundtrack by Brendan Woithe.
St Luke’s Executive creative director, Alan Young added: “We're delighted that Very continues to attract the brightest and most exciting young directors. The brand has carved its own distinct space in the category.”
The campaign launched today (9 October), with national press supporting the TV advert.