Yorkshire-based trauma charity Day One has unveiled a fresh brand concept to coincide with its launch.
Created by Elmwood the new branding has been designed to help the charity achieve stand-out and drive fundraising efforts with Elmwood conceiving a complete identity for Day One including name, tone of voice, branding and visual.
The name Day One came about because every day for a trauma victim and their families is a new milestone and the diary-inspired logo alludes to the fact that there are positive days ahead.
“By creating the Day One brand we helped an inspiring group of professionals and patients tell their story and raise awareness for their cause. It's a great feeling to see the brand come to life; designing 'for good' should be on every designer’s dream job list,” said Simon Morrow, design director at Elmwood.
Elmwood’s relationship with the charity began when creative services manager, Jo Todd, was invited by her surgeon and founder of Day One, Professor Giannoudis, to sit as deputy chairperson of the charity having been involved in a serious road accident herself.
Professor Giannoudis described Elmwood’s work for the charity as “outstanding” adding that he would describe the agency as “friendly, punctual, paying attention to detail and creative”.
In addition to providing support to victims of traumatic accidents and their families, Day One’s aim is to also provide world-class services for trauma patients and though the charity has launched locally in Yorkshire it has national ambitions, meaning the identity design by Elmwood had to be transferable to a wider stage.
The branding will now feature across launch banners, posters, stationary, web design, information packs and event t-shirts.