The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Jamie Oliver Bacardi

Jamie Oliver partners with Bacardi for cocktails masterclass

Author

By John Glenday, Reporter

October 9, 2014 | 1 min read

Celebrity chef Jamie Oliver has teamed up with spirits brand Bacardi to give advice on the creation of the perfect cocktail through the stars Drinks Tube YouTube channel.

The tie-up comes ahead of a pop-up live studio at London Cocktail Week at which patrons will be able to sample their chosen concoctions in real life as the channels stars demonstrate their techniques.

Amongst the stars on hand to guide the masses through the drink making process will be DJ BBQ, Simone Caporale, Camille Vidal, Giuseppe Gallo and Rich Hunt.

Visitors will also be able to roll their sleeves up and try their hand at creating their own cocktails using Bacardi Rum, Grey Goose vodka, Dewar’s Blended Scotch whisky, Bombay Saphire gin and Martini vermouth.

It comes after the celebrity chef conceded he was spending £1m "every three or four months" on his YouTube channels.

Bacardi is the exclusive drinks partner for Drinks Tube following its launch in April.

Jamie Oliver Bacardi

More from Jamie Oliver

View all

Trending

Industry insights

View all
Add your own content +