Apple and Google named world’s most valuable brands at $100bn apiece
Brand consultancy Interbrand has published its latest run through of the world’s 100 brands, topped this year by Apple and Google which were valued at $118.9bn and $107.43bn respectively after riding the crest of a 11.3 per cent wave of year-over-year growth in the tech category – now worth $493.2bn in terms of brand value.
It is the second year running in which the tech stalwarts have topped the list but this time they faced some fresh challenges from new entrants such as Land Rover, DHL, FedEx, Hugo Boss and Huawei.
The principal risers this time round were Facebook (+86%), Audi (+27%), Amazon (+25%), Volkswagen (+23%), and Nissan (+23%)
Jez Frampton, Interbrand’s global chief executive officer, said: “Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building. These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”
Each entrant was ranked based upon its financial performance, its role in influencing customer choice and the price premium of the brand.
Top 10 brands:
Apple, 118,863 $m (21%)
Google, 107,439 m$ (15%)
Coca Cola, 81,563 m$ (3%)
IBM, 72,244 m$ (-8%)
Microsoft 61,154 m$ (3%)
GE 45,480 m$ (-3%)
Samsung 45,462 (15%)
Toyota 42,392 m$ (20%)
McDonalds 42,254 m$ (1%)
Mercedes-Benz 34,338 m$ (8%)