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Jam associate creative director Joel Lim joins Holler as creative director

Jam associate creative director Joel Lim has been appointed by Holler to the role of creative director.

Reporting to Will Pyne, Holler’s global executive creative director, Lim will work across all accounts including Mercedes Benz, Now TV, Lurpak and P&G.

Of the appointment Pyne said: “The hiring of Joel is part of Holler’s mission to create brave ideas that add to the culture of the world. Joel has an award-winning pedigree that is perfectly in tune with Holler’s creative ambitions.”

Lim, whose previous work includes the Xbox ‘Play like a legend’ campaign and the ‘Tap to give’ project for the Philippine Typhoon Appeal, added: “Holler represents the opportunity to create the ballsy work of a hotshop with the backing of a global network.”

Prior to joining Engine’s social media shop Jam, Lim held the role of creative director at Weapon7 and has spent time as creative head, digital & experiential at Naga DDB in Malaysia; digital creative & strategy consultant at Reading Room and associate creative director at Tribal DDB Malaysia.