Media

Great British Bake Off heats up with 170 per cent more tweets than last series

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By John McCarthy | Media editor

October 8, 2014 | 3 min read

Fans have tweeted more during the current season of the Great British Bake Off with almost a million tweets, up 170 per cent on the 2013 series.

MHP Communications analysed the tweeting patterns of viewers on the eve of the final, with this year’s show taking in 998,500 tweets, up from 370,000 in 2013.

The Bake Off has performed well online in 2014

Furthermore, almost 200,000 pictures regarding the show have been shared, showing that the public was engaged with the cake-making process the competition prides itself on.

Mary Berry has saw 44,700 mentions, considerably more than Paul Hollywood’s 16,400. Additionally, the most notable event this season was #Bingate scandal which kicked up a frenzy on social media.

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The controversy kicked off when contestant Diana Beard ‘accidentally’ sabotaged Iain Watter’s Alaskan Pudding - with Ofcom having to confirm it would not investigate the show’s practises as a result.

Mary’s catchphrase “soggy bottom” was also mentioned 5,100 times throughout the season.

MHP Communications monitored conversations on Twitter around key terms including ‘Great British Bake Off’, ‘Bake Off’ and ‘#GBBO’ and refined the study from that point.

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