Talkwalker David Cameron Nick Clegg

Cameron and Clegg see biggest increase in support following party conference speeches


By Ishbel Macleod | PR and social media consultant

October 8, 2014 | 2 min read

David Cameron and Nick Clegg are the politicians who saw the greatest increase in positive social mentions following their party conference speeches.

The research from social analytics company Talkwalker found that prior to the Conservative party conference, almost four times more people went online to criticise David Cameron than to praise him, with only eight per cent of conversation being positive. However, after the conference, this rose to 20 per cent.

The result was similar with the Liberal Democrats conference which finished in Glasgow today, 8 October.

Before his speech almost six times more people went online to criticise Nick Clegg than to praise him. However, afterwards, the amount of positive mentions rose from eight per cent of the conversation to 20.1 per cent, with negative comments dropping by 15 per cent.

Ed Miliband did not fare so well at the Labour party conference: despite seeing a two per cent increase in positive comments, he also saw 17 per cent more negative comments.

UKIP leader Nigel Farage saw a four per cent increase in positive comments, but his negative comments rose by 10 per cent.

The Liberal Democrat conference led to some hilarity on Twitter when autocorrect saw a BBC reporter tweet that Clegg was set to be executed on stage – a gaffe that may also have led to the increase in positive comments about Clegg.

Talkwalker David Cameron Nick Clegg

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