The Mission Marketing Group plc has acquired 70 per cent of the digitally-led marketing services agency group Splash Interactive.
With offices in Singapore, Shanghai, Hong Kong, Malaysia and Vietnam, the deal will see Bray Leino rebrand its Asia-Pacific business as Bray Leino Splash with immediate effect.
Poppy Robinson, Mission agency Bray Leino’s regional director in Singapore, called Splash “the perfect fit for us” and that the deal will work “on many fronts”.
Robinson commented: “On the one hand, they [Splash] will work closely with our digital teams in our UK agencies to provide resources and, on the other they will represent the many agency clients who are eager for us to deliver our services in the region.”
Lee Kuok Ming, Splash CEO, added: “We had been looking to partner with a European Group for some time and had received a number of offers but this one really worked for us. The synergies are unlimited and we believe that with the help and resources of Bray Leino and The Mission we can develop our business far quicker than would be the case on our own. We are already working with Bray Leino and the results of those projects have been most encouraging.”
David Morgan, group chairman for The Mission, who in an interview at the end of September predicted The Mission could grow to become a £200m turnover business in the next five years, said: “This is a truly client-led initiative in that for a number of our clients we are already delivering campaigns in the region and this acquisition can only help them benefit from Splash’s market knowledge and region reach.
“They are a great, young, vibrant team who have created some innovative techniques and ideas that we are looking forward to introducing to our Mission agency clients in the future.”
Currently Splash worked with a number of companies in the Asia-Pacific region including local and multi-national banks such as Citibank (shown).