Kellogg’s names Nutri-Grain the ‘best bits of BRKFST’ in re-launch campaign

By Ishbel Macleod | PR and social media consultant



kellogg's article

October 7, 2014 | 2 min read

Kellogg’s has supported the re-launch of its Nutri-Grain breakfast range with a campaign urging consumers to ‘Squeeze in the best bits of BRKFST’.

Created by Isobar, the campaign will run into 2015 and encompasses digital and static OOH, print, as well as desktop and mobile online media.

Pierre Duquesnoy, Isobar creative director, said: “Our creative challenge was to come up with scenarios which are both easy to grasp and humorous so our time-pressured customers can understand instantly that Nutri-Grain is convenient, wholesome and tasty. The result is a really fun and playful campaign which will brighten up people's mornings.”

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Targeting people who eat breakfast on the go, the campaign looks to show how Nutri-Grain ‘squeezes’ in tasty, breakfast ingredients.

Tracy Murphy, European marketing manager for the brand, said: “We are delighted with the campaign. We are very proud of our food and it is great to be showcasing all the great ingredients in our Nutri Grain bars in such a fun and engaging way.”

The ‘best bits of BRKFST’ uses animated artwork, created by Blackmeal and produced by Jelly London, with the aim to speculate how all of the brand’s ingredients squeeze themselves into the finished product.

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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.

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