Almost 30 brands including Coca-Cola, Facebook and Unilever have come together to launch a digital media platform, which aims to encourage millennials to live more sustainable lifestyles.
Live from today, Collectively, developed alongside Vice Media’s creative services division, Virtue, will be updated daily with stories and information from the worlds of fashion, food, design, architecture and technology.
The platform’s audience will also be encouraged to submit their own ideas around the themes of future foodies and smartest city.
Collectively was formed following discussions at the World Economic Forum about how to inspire and accelerate more sustainable ways of living. The platform is also seeking additional sponsors for the site, and is looking to attract youth organisations as well other leading brands.
Will Gardner, chief executive of Collectively, said that the platform will aim to be a place to share stories, inspire each other and create a change globally.
“Collectively brings together some of the world’s biggest companies, non-profits and leading thinkers because we believe that together we can achieve much more, much faster.”
According to Coca-Cola’s chief sustainability officer Bea Perez, the site will target millennials to spark them into taking action to make sustainable living the norm.
Content at launch includes tips on how to cut carbon emissions and the outcome of a recent UN Summit.