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By The Drum Team | Editorial

October 7, 2014 | 1 min read

There must be decent money to be made in running Zumba classes because this unexpected spot promoting the dance is ambitious... and surprisingly effective. A hardcore but infectious beat prompts random people to start twitching involuntarily, until they're popping and twerking like they've fallen on a power cable. It certainly puts paid to the notion that Zumba is the aerobics equivalent of line dancing.

Creative Agency: 180LA

Creative Director: Janet Champ

Creative: Marta Ibarrondo / Janet Champ

Account Manager: Jessica Delillo

Head of Production: Natasha Wellesley

TV Producer: Kevin Diller @ RESET

Service Company: Capital Media Company

Director: TWiN

Producer: Ed Callaghan

Executive Producer: Jeff Macdougall

Editor: Paul Norling @ Beast (New York)

Post Production: Method Studios (LA)

Colourist: Stefan Sonnenfeld @ Company 3 (New York)

Composer: Diplo

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