William Hill has agreed to become the official betting partner for four Premier League clubs following separate deals brokered by sports marketing agency SPORTFIVE.
The deal covers Aston Villa, Crystal Palace, Southampton and Swansea City for the 2014/15 season.
Carl Woodman, managing director of SPORTFIVE, said: “We’re delighted to have been able to support William Hill in securing these official partnerships with four strong Premier League clubs.
“This successful project further demonstrates our unique position within the UK football market with our ability to deliver value to our brand clients and to continue to support the clubs in our portfolio with additional partners and revenue streams.”
Alex O’Shaughnessy, director of marketing at William Hill Online, added: “We’re excited to be partnering with these four Premier League clubs and we’d like to thank SPORTFIVE for their help in getting these deals over the line.”