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By Gillian West, Social media manager

October 6, 2014 | 1 min read

Seven Seas has invested £2.5m in the launch of its new range Perfect7 with a campaign spanning TV, magazines, supplements, digital and video on demand.

Planned and bought by Arena, the campaign is the first since it won the Merck consumer health account in July.

Running from today (Monday 6 October) the campaign follows the theme ‘age is just a number’ and features men and women in their 50s challenging the typical age stereotypes.

Béatrice Boué, managing partner at Arena, commented: “Any launch in the multivitamin market needs to have true standout and Perfect7 has been a unique and interesting product to break into the UK. The campaign has a London and South East bias and will be featured in glossy and premium environments, giving the launch the premium feel it deserves.”

Ashish Bhatt, marketing director at Seven Seas, hailed the launch as “the biggest new product development for Seven Seas to date”.

Saatchi Germany handled the creative element of the campaign.

Seven Seas Arena

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