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By Gillian West, Social media manager

October 6, 2014 | 1 min read

Oxo is showcasing how powerful ‘the Magic Touch’ of its new Herbs & More offering is through three new stop motion animations.

Created by JWT London in collaboration with BAFTA award-winning animator PES, the adverts show inanimate objects being transformed into mouth-watering meals thanks to the addition of Oxo Herbs & More.

Helen Touchais, flavourings and seasonings category marketing director at Premier Foods deemed the campaign “deeply enchanting” adding “it will strongly resonate with consumers, so I’m really excited about sharing these new films”.

David Masterman, creative director at JWT London, added: “The more of these we make, the more fun they are. Hopefully it shows.”

The three new animations follow similar creatives for Oxo (‘The Magic Cube) and Oxo Flavour & Shake.

J. Walter Thompson London

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JWT London

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