DHL slammed for Facebook post telling fans to ‘like’ to send wish to French driver Bianchi for a speedy recovery

By Ishbel Macleod | PR and social media consultant

October 6, 2014 | 2 min read

DHL has faced a backlash on social media for asking fans of its Facebook page Formula 1 Backstage by DHL to like a post in order to send their best wishes to French driver Jules Bianchi, who was rushed into brain surgery following a crash.

The post read “By clicking ‘like’ on this occasion, you’ll be sending Jules your best wishes for a speedy recovery”.

Pictures of the Facebook post was shared on social media, with many claiming that the channel just posted the message to increase likes.

DHL has now taken down the post and apologised, saying that it was just meant as a gesture of support.

However, the company admitted “Taken out of context, we accept that it could be interpreted as inappropriate or cynical, but this was definitely not the intention of our social media team.”

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