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Cherry London Lego Beefeater

Beefeater and Legoland name Cherry London as partnership agency

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By Ishbel Macleod, PR and social media consultant

October 6, 2014 | 2 min read

Beefeater and Legoland have both appointed Cherry London to handle marketing propositions, fuelled by brand partnerships.

Beefeater appointed Cherry London through the agency’s latest service, Cherry Bites, a fixed fee, project based service that allows brands and businesses the chance to trial brand partnerships, and access their extensive expertise and network of contacts.

Tamara Gillan, CEO and founder of Cherry London, said: “We are delighted to welcome Legoland and Beefeater on board.

“We’re doing some really exciting and different things with each of the brands, but I can’t give too much away. Whether it’s creating stand out promotions, driving consideration or loyalty, we’ll be using brand partnerships at the heart of the delivery.”

Legoland added that Cherry London will help the company achieve its “big aspirations for 2015”.

Mark Anderson, head of marketing at the Legoland Windsor Resort, stated: “Cherry London has shown real understanding of how we bring those to life with brand partners through promotional activity. It’s going to be a very interesting and exciting time for Legoland.”

Other Cherry London clients include O2, Aviva and Western Union.

Cherry London Lego Beefeater

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Cherry London is a new breed of marketing agency with a story about the power of collaboration. Independently owned, it is based in London and works globally. As...

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