The BBC has given its iPlayer digital catch-up service a boost after more than quadrupling the amount of time it will keep content online for streaming.
Previously viewers have just seven days to catch shows before they’re gone for good but as of today Beeb bosses have extended that window to 30 days.
The newly generous offering comes ahead of the corporations autumn schedule, traditionally a popular period for broadcasters as the weather deteriorates encouraging people to consume more telly.
This will be of immediate benefit to current content such as Peaky Blinders and The Fall and will likely swell already impressive user numbers further, after it generated 3bn requests in 2013 – a third more than 2012.
BBC director general Tony Hall said: "BBC iPlayer pioneered online viewing. It is recognised as not just the first but the best service of its type in the world."
Sherlock has been the most popular iPlayer show so far this year, generating 3,643,900 viewers.