Ad of the Day: SSE - Orang-Utan

This ad for power company SSE provides an opportunity to look at the world through a fresh pair of eyes - those belonging to an orang-utan inconspicuously roaming the streets and studying the modern world as he goes.

Had we been sat at the meeting when this was first proposed, we're pretty sure we'd have been among the unimaginative nay-sayers but we're happy to report how wrong we'd have been as this is an immensely engaging piece of film.

Creative Agency: adam&eveDDB

Creative: James Gillham / Graham Cappi

TV Producer: Ben Sharpe

Film Production: Academy Films

Director: Frédéric Planchon

Producer: Lucy Gossage

Photography: Barry Ackroyd

Production Manager: Bugs Hartley

Editor: Sam Rice Edwards @ The Assembly Rooms

VFX: The Mill

Sound Design: Anthony Moore / Tom Joyce @ Factory

Ad of the Day is brought to you in association with David Reviews.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.