This ad for power company SSE provides an opportunity to look at the world through a fresh pair of eyes - those belonging to an orang-utan inconspicuously roaming the streets and studying the modern world as he goes.
Had we been sat at the meeting when this was first proposed, we're pretty sure we'd have been among the unimaginative nay-sayers but we're happy to report how wrong we'd have been as this is an immensely engaging piece of film.
Creative Agency: adam&eveDDB
Creative: James Gillham / Graham Cappi
TV Producer: Ben Sharpe
Film Production: Academy Films
Director: Frédéric Planchon
Producer: Lucy Gossage
Photography: Barry Ackroyd
Production Manager: Bugs Hartley
Editor: Sam Rice Edwards @ The Assembly Rooms
VFX: The Mill
Sound Design: Anthony Moore / Tom Joyce @ Factory
Ad of the Day is brought to you in association with David Reviews.