Strongbow marks US TV debut with 'Slow Motion Horse' ad
Strongbow cider has launched a ‘Cider at its Bestest’ campaign, marking the brand's first ever US television spot.
With the ad, ‘Slow Motion Horse’, the campaign will showcase Strongbow’s 125 years of cider-brewing experience, showing viewers there is no bad time to enjoy cider - even on the back on a slow-motion horse riding along a sandy beach.
The campaign, created by Droga5, launched 1 October with a one-minute slot, and will be supported by social media activity.
Meanwhile a 15-second spot called ‘Three Sunsets’ will debut in the autumn.
Alejandra de Obeso, brand director portfolio brands, Heineken USA, said: “We use quality ingredients and of course we would like people to enjoy Strongbow in the best way possible: poured over ice.
“The cider category continues to grow at a high rate and Strongbow is committed to providing new innovations and we’re always looking for ways to satisfy on our fans’ need for variety, and that means delivering new flavours.”
The new brand platform will be supported by a mix of traditional and paid media, digital, PR and experiential marketing.
Earlier this year Strongbow invested £4m in promoting its Citrus Edge flavour cider.
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Heineken
HEINEKEN is the UK’s leading cider and beer producer and the name behind iconic drinks brands such as Strongbow, Bulmers, Heineken®, Foster's, Kronenbourg 1664...
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Droga5
Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print,...
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