Recruitment company PPS rebrands as Cohesion to achieve better stand out
PPS, recruitment process outsource providers, has worked with Birmingham-based design and communications agency Switch to help it undergo a rebrand.
Appointed following a full pitch process, Switch was tasked with understanding the competitive landscape and identifying a unique brand position carrying out an insights program which included marker assessment, peer and competitor benchmarking, and internal and external one-to-one group discussions.
Although not covered by the original brief research showed the PPS name held little equity offering the chance to completely rebrand under a new name – Cohesion – with a new brand identity and visual style to match.
Of the rebrand, Will Shepherd, CEO of Cohesion, said Switch had worked “closely with us throughout the process, engaging staff at every step of the way”. He added: “As a result, we have a fantastic new brand that perfectly reflects who we are, how we stand out and how we add value.”
Stephen Eldred, one of the founding partners of Switch and creative director on the project, commented: “We’ve been able to identify a brand proposition and positioning that has relevance and resonance both internally and externally: our creative process has delivered a fantastic new name and brand that has come from within the organisation and which will help drive Cohesion’s continued growth.”
The rebrand includes a full suite of brand assets created by Switch including technical guidelines, image library and digital work including a responsive website, email templates and social media styling.