Mywalit, the Italian leather handbag and accessory company, has appointed Haygarth to handle its PR and events.
Appointed following a competitive pitch process, Haygarth has started immediately, with a Christmas themed campaign for traditional media and bloggers, followed closely by event activity in key cities in Europe early in 2015.
Alan Warner, director at Mywalit, commented: “Having just launched our new website and with our expanding international distribution and opening of own-brand stores - in countries like Mexico, Russia, China, South Korea - the next step was to find a partner PR and marketing agency to help build our international profile.
“Haygarth’s strategic ability, PR skills and broader marketing offering were a perfect fit for us and we are excited about the plans ahead.”
Through the appointment, Mywalit aims to build awareness of its ranges in key markets, as well as building distribution and sales.