Imperial Leather is to make its first foray into TV sponsorship in partnership with Sky Living.
The soap, toiletries and healthcare brand will have exposure across a number of US dramas including The Blacklist, Criminal Minds, Grey’s Anatomy, Elementary and new acquisition Stalker.
The sponsorship forms part of the brand's ‘Wash Posh’ campaign which focuses on its new Signature range and the Sky Living partnership will be accompanied by national above-the-line activity combining out-of-home, women-focused print media and digital.
Michelle McQuillin, senior brand manager at Imperial Leather said she was "delighted" to be partnering with Sky.
"The high quality US programming provides the perfect platform to communicate the luxurious shower & bathing credentials of Imperial Leather," she said.
The partnership was created by Sky Media and Amplifi, the media investment division of, MEC Global.