BlackBerry turns to Pope Wainwright to create Selfridges retail space for Passport launch

Blackberry has worked with Pope Wainwright to design the launch space for its new Passport device at Selfridges.

To create a pull through to the BlackBerry shop within Selfridges London large black cubes have been placed along the technology walkway inspired by technology, security and the BlackBerry core identity.

The handsets displayed within the units have been tailored for both male and female lifestyles and in order to create hype prior to the device launch on 24 September small boxes covered the handsets with a slight opacity to allow the live screen to shine through.

The design for the BlackBerry Passport launch has since been rolled out to Selfridges’ regional stores in Manchester and Birmingham.

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