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WATCH ON DEMAND FROM 25 Jan 2021
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Are you a hipster? Find out with the Dadi Awards and Naked Penguin Boy

The Dadi Awards may be over, but never fear: there is still a chance to make a name for yourself in the award ceremony’s hipster challenge, created with Rob and Rowan at Naked Penguin Boy.

The desktop game invites you to test your jargon skills by typing the words as they appear. As you progress, you will notice the character to the right (who starts off in his pants) becoming more and more ‘hipster’.

Do well and get your name and agency in lights on the leaderboard.

The game aims to continue the fun of the Dadi Awards, which took place on 1 October and saw Jam and Tesco Mobile collect the Grand Prix for their #NoJoke campaign.

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