In this era of communication, where most of us (in the West, at least) can express our opinions via social media, we're only just beginning to grasp what that responsibility might mean. And in timely fashion, Channel 4 has made an ad for the Talk Disability section of their site online in which the minefield we face in naming anyone with a disability is discussed.
Creative Agency: 4 Creative
Creative: Jon Dennis (repped by tantrum)
Film Production: tantrum
Director: Jon Dennis
Executive Producer: Will Waters
Photography: Ian Murray (repped by Vision)
Ad of the Day is brought to you in association with David Reviews.