Save the Children preps YouTube channel reinvention as #Vlog4Good competition winner announced
Save the Children is set to reinvent its YouTube channel after announcing the winner of its #Vlog4Good competition, which will see the charity cement its focus on social media.
YouTuber Scarf Demon, also known as 24 year-old Chloe Dungate, won the competition and will now front Save the Children’s YouTube channel as it looks to push forward digital engagement with donators.
Votes for the finalists were crowdsourced at this year’s YouTube event Summer in the City as well as through YouTube, Twitter and Facebook, after a panel of industry experts helped narrow down the entrants.
Dungate, whose self-produced animated videos have already amassed thousands of views online, will be handed editorial control of Save the Children’s YouTube platform for the next year, producing engaging and original content on a weekly basis.
Linda McBain, head of digital marketing at Save the Children, said: “We are thrilled to be welcoming Chloe into the Save the Children family and excited to see her reinvent our YouTube channel. Chloe is the perfect candidate to engage a new generation of supporters in Save the Children’s work – and continue our legacy of producing bold digital content on social platforms. The judges – and the public – loved her original videos and we can’t wait to see how Chloe brings her fantastic video, animation and storytelling skills to this new role.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Her first video will be released in the coming weeks on the Save the Children’s YouTube channel.