Exterion Media to build on Time Out ad partnership with appointment of Dan Cresta as partnership director
Out of Home advertising company Exterion Media, sole advertiser on the London Underground, has promoted Dan Cresta to the role of partnerships director as it looks to build on current integrated media solutions with brands such as Time Out.
Cresta, previously head of client strategy, has been tasked with creating and developing strategic partnerships to accelerate asset development, drive revenue growth and support the company’s Engaging Urban Audiences positioning.
Cresta will look to build on Exterion Media’s existing partnerships with the likes of TimeOut and Proxama, and generate a community of partners that can meet and develop the market’s thirst for integrated solutions.
New relationships in the mobile, content, data, payment, infrastructure and social arenas will be the immediate area of focus.
Jason Cotterrell managing director UK at Exterion Media said: “Developing partnerships is a key part of our growth programme for Exterion Media in the UK and across our other markets. It is vitally important that we harness synergies with other businesses to enhance the Out of Home experience for our urban audiences and make our assets more potent for advertisers.
“We no longer view ourselves as just an outdoor business, but as a media organisation providing brands with engaging solutions to reach urban consumers on the move. I am confident that Dan will successfully drive and develop this increasingly important business area.”
Prior to joining Exterion Media, Cresta held the position of strategy director at Naked Communications, and also worked at Universal McCann, Mindshare, PHD and WCRS.