Cupid launches 'Tangle' dating app targeting Scottish professionals and students
Dating firm Cupid has launched a new local dating app for smartphones called Tangle in Scotland.
Tangle allows unmatched users to message each other
The app will use geo-tagging to track users and connect them with nearby Tangle users for conversation. It is available for download on the Android platform with a subsequent iOS version due out later in October.
Setting Tangle apart from established apps like Tinder is its real-time tracking feature meaning users will always be connected with individuals in the local area. Furthermore, ‘right-swiped’ matches will be available to view with users capable of messaging each other without being matched.
Cupid, which also administers dating sites ‘Cupid’, ‘SpeedDater’, ‘Love Begins at…’ and ‘Uniform Dating’, will launch marketing activity on 6 October.
The campaign will initially target professional and student areas across Scotland’s central belt with street and ambient marketing, flyposting, launch events and on-campus activity planned for the coming months.
Martin Ogg, digital brand manager of Tangle, said: “This is a fantastic and unprecedented opportunity to bring a truly terrific dating product to market. We have seen some fabulous innovations in the dating world over the last 18 months and the standard of product today is better than it has ever been.
“We absolutely believe that Tangle represents the best there currently is. No buts. Also, Tangle is only ever only going to get better.”
Tangle was developed at Cupid’s Edinburgh headquarters where design lead, Gianluca Carroccia, built the app from the ground-up in 14 weeks, focus testing the product with students from Edinburgh University.
Earlier this year, Tangle competitor Tinder introduced native advertising into its mobile apps showing that there is money to be made with dating apps.