Read our new manifesto

Ad of the Day: Smirnoff - The Double Side

Made for the African market, this energetic ball of fun follows the exploits of three young men who make their daytime workplaces their entertainment venues by night. Boxing rings provide stages for rap battles, a conveyor belt is transformed into a catwalk and a barber's shop becomes a nightclub. The interesting, unlikely choice of music - Audio Bullys' We Don't Care - works extremely well.

Creative Agency: 72andSunny Amsterdam

ECD: Carlo Cavallone

Creative Director: Matt Heck

Creative: Emiliano Trierveiler

TV Producer: Peter Montgomery

Film Production: Stink

Director: Martin Krecji

Producer: Simon Eakhurst

Executive Producer: Jonathan Chads

Photography: Stepan Kucera

Production Manager: Hannah Fowles-Pazdro

Editor: Tim Thornton-Allan @ Marshall Street Editors

Offline Producer: Phil Hignett (Assistant)

VFX: Glassworks (Amsterdam)

Sound Design: Jack Sedgwick @ Wave

Performance: Audio Bullys

Ad of the Day is brought to you in association with David Reviews.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis