Halifax has announced a digital extension of its 'Make Your Move' campaign in partnership with MEC.
The initiative, aimed at both first-time buyers and home movers, will use Google Maps to display expandable display ad formats to provide potential home buyers targeted information on 20 local services, such as schools, hospitals and cafes, around the property they are looking to purchase.
Rachael Boughen, senior marketing manager at Halifax, said: “Partnering with Google enables us to present consumers with useful, relevant content at key moments of their property search” adding: “with such a targeted campaign, we’re able to enhance and add value to people looking to buy.”
Duncan Smith, managing partner at MEC, commented “All aspects of the ‘Make Your Move’ campaign have been designed not only to reach the right people at the right time, but to give them extra through every engagement. The use of display ads with built-in Google Maps functionality will add another element to this exciting campaign and will further help consumers through the intricate process of buying a property.”
The “Make Your Move” campaign will run until the end of October.