British Airways named official airline for the X Factor
British Airways has become the official airline partner for the X Factor with the national flag carrier being employed to ferry contestants and judges to Bermuda, Mexico, France and the US for the latest edition of the show.
The globe-trotting is required as part of the final auditions process for the popular reality format as contestants are flown out to each of four judges ‘houses’ to be put through final rehearsals ahead of a singing showdown to declare the winner.
Simon Cowell, Mel B, Cheryl Fernandez-Versini and Louis Walsh have been tasked with whipping their charges into shape this year across a number of exotic locations designed to inject some glamour into proceedings.
Walsh had a smile on his face after being dispatched to the sunny environs of Bermuda, saying: “I think it might be the most glamorous destination I’ve ever been sent to! This is a make or break stage for the groups, so it was a perfect retreat for them to unwind ahead of their performances.”
To give viewers a chance to follow in the footsteps of their idols British Airways has prepared four package deals to each of the destinations ensuring even those not fortunate enough to lead a pop star lifestyle can see what all the fuss is about.