Coca-Cola has unveiled a mobile game Just Dance Now and released a wearable fitness and sleep monitor to help encourage teens to live more active lifestyles.
The drinks giant has released a video (above) ad featuring French duo ‘Les Twins’, to showcase the content in the mobile game, which can be unlocked using QR codes on the side 250ml cans of Coca-Cola, diet Coke and Coke Zero.
People can download the game via iTunes and Google Play, with limited and advertising-supported versions both available.
The launch marks the latest phase in Coca-Cola's ongoing 'Movement Through Happiness' campaign and follows the renewal of its global partnership with entertainment content brand Ubisoft,
Meanwhile the Flash Fitness monitor - a result of a tie-up with Misfit, will be available in the UK from November with a £50 price tag.
The device has been designed to track people’s steps, calories, distance, sleep quality and duration, and also tracks cycling and swimming.
To mark the release of Just Dance Now mobile and Misfit wearable fitness monitor, the FMCG giant held an event in Paris to showcase the technology and get people to take part in a public dance off.
The event, which took place last week, demonstrated the Just Dance mobile game, and saw people dance to the new Coca-Cola song ‘Find Your Move’.
DanceOn Network and hip hop dancers Larry ‘Ca Blaze’ and Laurent ‘Lil Beast’ gave a show for the audience.