People on the move: hires and departures at Mondelez, Telefónica, Hailo and more

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below.


Mondelez has promoted Dana Anderson to senior vice president (SVP) and chief marketing officer.

The move will see her take responsibility for all marketing at the snacks giant since the departure of chief category and marketing officer, Mary Beth West, this July.

Anderson – who was SVP, marketing communication and strategy – will oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital across its global and regional power brands including Oreo, belVita and Cadbury.


Telefónica has appointed global chief executive of WPP-owned mobile ad agency Joule, Daniel Rosen, to the role of global advertising director.

In his new role Rosen will be responsible for leading and developing the mobile operator’s ad business globally, focusing on Europe and Latin America.

He will be based in London and will report to Stephen Shurrock, chief executive of Innovation & Digital Disruption.


Hailo – the taxi booking app – has appointed former Microsoft brand director Gary Bramall to the role of global chief marketing officer as it looks to expand its global footprint.

As senior global brand experience director at Microsoft, Bramall was responsible for brand strategy, creative direction and execution, brand management and social good across all Microsoft Consumer Apps. Prior to Microsoft’s acquisition of Skype, Bramall headed up its brand and creative services. He has also held senior global marketing roles at both Apple and Orange


Wine magazine Decanter has promoted contributing editor John Stimpfig to the role of editorial content director.

Stimpfig, who has 20 years’ experience writing about wine and also serves as contributing editor at the Financial Times’ How to Spend It, commented: "These are incredibly exciting times for Decanter, which continues to set the standards of wine writing both in print and online."


Mashable will officially launch its UK office in London in October with Blathnaid Healy named UK editor.

Tim Chester will take up the deputy editor role, and Ben Maher has been named advertising director ahead of Mashable’s push into the UK media market. The title has seen audience growth of 47 per cent over the last year in London alone and traffic to the UK overall is up by 42 per cent according to Adobe Marketing Cloud figures.


D&AD has appointed seven new members to its board of trustees as new president Mark Bonner pledges to celebrate “the new breed” of creatives.

Work Club creative partner Andy Sandoz has also been announced as incoming deputy president of D&AD for the next 12 months, and will take over as president in September 2015.

Meanwhile, outgoing president Laura Jordan-Bambach will remain on the D&AD board of trustees for one final year.

Project Orange

Sue Todd, partner at Wonder, has been named as the first chief executive of Project Orange, a new magazine marketing body.

Assuming the role on 5 January Todd will be tasked with overseeing the launch to the advertiser community as UK consumer magazine publishers seek to boost returns from multi-channel magazine media brands.

Project orange will oversee 300 magazine media brands with collective advertising revenues of £473m with big name firms such as Bauer Media, Conde Nast, Dennis Publishing, H Bauer, Hearst UK, Immediate Media, and Time Inc UK all signed up to the scheme.


On-demand TV service YouView has appointed Nick Thexton as its new chief technology officer (CTO), who will take up the post on 3 November.

Thexton takes on the new role from his present job as vice president and chief technology officer of Cisco’s Video Software Solutions group, culminating a long career in broadcasting which began at Thames Television and Channel 4.

Ogilvy PR

Stuart Smith has been named global chief executive at Ogilvy PR, replacing Christopher Graves who has become chairman of the firm.

Smith, currently regional CEO, EAME, will lead the day-to-day operations of the agency while retaining responsibility for the Europe, Middle East and Africa region. He will also relocate to Ogilvy & Mather’s New York office early in 2015.

Oglivy & Mather CEO Miles Young said Smith “transformed” the business in the EMEA region and oversaw “phenomenal development in scale and creativity”.

UM Manchester

UM Manchester has hired Leigh Yoxall, a broadcast account director for Rocket, as its new head of broadcast.

Yoxall will join the media agency later this year, taking over from Richard Johnston who joined Carat Manchester in June. He will be tasked with leading the Aldi broadcast media account, as well as other TV based clients.

Future Ad Labs

Future Ad Labs has appointed Ebuzzing’s managing director and global vice president Paul Coggins as chief executive.

Following the appointment, Future Ad Labs co-founder Howard Kingston will become chief marketing officer and focus on business growth.

Havas Worldwide London

Havas Worldwide London has hired Alethea Sibois, the former MTV Networks marketing director, to the new role of head of business development.

Sibois joins Havas Worldwide London from Hult International Business School where she worked for two years as senior director of corporate relations, and was responsible for building global partnerships with Fortune 500 companies.

She will be responsible for helping Havas Worldwide London grow its new business revenue across its integrated advertising, PR, social and digital divisions.


Above+Beyond, the rapid-response creative agency, has appointed Christian Lobo to the newly created board-level role of operations director. He will be responsible for overseeing all internal operations, as well as developing relationships with key external suppliers as the agency grows.

Nic Ost, founder and managing partner at Above+Beyond, commented: “Christian is our first appointment to join at partner level, a decision that reflects his enormously successful career to date and the knowledge and experience he will be sharing. His input will be instrumental in driving the company into what we believe will be an incredible third year.”


British advertising trade body ISBA, has appointed Helen Nassey as communications manager.

In her new role, Nassey will be leading the communications strategy of the British advertising body. Reporting to Ian Twinn, director of public affairs at ISBA, she will be responsible for media relations, content creation and ISBA’s digital channels.

Nassey joins the ISBA team on 6 October from Quidco where she held the position of corporate PR manager, prior to which she spent four years at the PR agency Propeller Group specialising in media, marketing and advertising clients.

Nassey replaces Liam Northfield, who has moved on to the planning consultancy Turley as PR and communications manager.

Tribal Worldwide

Tribal Worldwide, London, has appointed Jesse Spink as its UX director and Dominic O’Neill as business director.

Spink brings over ten years’ experience in the digital marketing industry, having worked at Ayogo, Dare and Fusebox Creative. His background in persuasive design and behavioural economics will be used across key accounts, with a view to increasing meaningful engagement across customer touch points.

Meanwhile O’Neill, who replaces Tim Cullinane who has moved to BBH Singapore, will ensure the smooth running and account management of Exxon Mobile, Fitness First, Unilever and Captain Morgan, as well as looking for strategic opportunities to help integrate digital into clients’ businesses.

Brand & Deliver

Amelie Govett has joined Brand & Deliver as licensing and sponsorship director, following a seven-year stint at Twentieth Century Fox as head of partnerships UK for home entertainment.

In the newly created role, Govett will lead the Hasbro, Fox Consumer Products and Sony Home Entertainment International accounts, as well as driving new business in the licensing and sponsorship sectors.

She commented: “I’ve known the team at Brand & Deliver for many years and I’m delighted to have their support as I take on the challenge of growing the licensing side of the business.”

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