ESI Media and Nook Media have launched the second stage of the ‘Get London Reading’ campaign with actress Cush Jumbo giving the children at Deptford Primary School a live reading of the Twits.
Returning for a second year, the multi-platform partnership aimed to address low literacy rates in London schools by making reading more accessible and affordable.
Jumbo, who starred in the Inbetweeners movie and Torchwood, read an extract from Roald Dahl’s the Twits using the Nook’s GlowLight eReader. The reading was the first in a series of celebrity school visits, including a special appearance from London Evening Standard owner Evgeny Lebedev.
The joint campaign will include a free eBook offer and other special co-branded promotions, alongside display advertising campaigns across the Evening Standard’s print and digital platforms.
Cush Jumbo, said: “I am so pleased to support the fantastic work of the Evening Standard’s Get London Reading campaign. As well as raising child literacy levels, I am certain it will also help develop the next generation of playwrights and theatre lovers.
“Good stories are at the foundation of my creativity and it’s just so brilliant for me to play a part in passing on the sheer joy of reading to kids right here in my home town.”
Jo Aves, head of strategic partnerships at ESI Media, said: “We’re delighted to partner with Nook again after such a successful campaign last year.
“The strength and depth of our multi-platform proposition means we’ve been able to build upon last year’s campaign in new and innovative ways, extending Nook’s messaging and the momentum of the campaign.”
Additionally, Nook will sponsor the Best Play Award at the Evening Standard Theatre Awards later this year, which will see the event celebrate its diamond anniversary.
Earlier this week the newspaper partnered with London Pride beer firm to help support the brewer's 'Made in London' campaign.