Author

By The Drum Team, Editorial

September 26, 2014 | 1 min read

We've already seen one commercial marking Derek Jeter's retirement this year and it's a measure of his impact on baseball that this second epic also plays fulsome tribute to the star.

Much of this was filmed candidly as Jeter walked among his fans and director Henry-Alex Rubin appears to have captured the honest reactions of New Yorkers as they suddenly realise their hero is among them.

Creative Agency: TBWA Chiat Day (Los Angeles)

ECD: Brent Anderson

Creative Director: Renato Fernandez

Creative: Nick Ciffone / Dave Estrada

Film Production: Smuggler

Director: Henry-Alex Rubin

Producer: Drew Santarsiero

Production Ass'nt: Garrison Askew

Editor: Damion Clayton @ Rock Paper Scissors

Ad of the day is in association with David Reviews.

Gatorade New York Yankees

More from Gatorade

View all