Sue Todd takes the reins of Project Orange, a new magazine marketing body
Sue Todd, partner at Wonder, has been named as the first chief executive of Project Ornage, a new magazine marketing body.
Assuming the role on 5 January Todd will be tasked with overseeing the launch to the advertiser community as UK consumer magazine publishers seek to boost returns from multi-channel magazine media brands.
Project orange will oversee 300 magazine media brands with collective advertising revenues of £473m with big name firms such as Bauer Media, Conde Nast, Dennis Publishing, Haymarket, H Bauer, Hearst UK, Immediate Media, and Time Inc UK all signed up to the scheme.
Todd, who will oversee development of the new body’s identity, research and marketing, said: “Magazine media brands play a unique role in the marketing mix and their value is strengthening as the opportunities to connect with audiences through premium content grows. It is really important we as an industry engage advertisers with this proposition, and it is fantastic to see the industry’s leading consumer publishers coming together to make this possible.”
Kevin Costello, PPA chairman and Haymarket CEO, added: “Sue is perfect for the role, bringing a winning combination of commercial experience, media passion, and marketing expertise. We need to help advertisers understand and achieve the very best return on the very powerful multi-channel content proposition offered by magazine media and I am very much looking forward to Sue taking up the role and our launch in Q1.”
Todd has run specialist brand and culture consultancy Wonder for the past seven years alongside fellow partner Gary Hollins, who will continue to lead the business.