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RBH appoints Sweta Pathak as deputy creative director

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By Michael Feeley, Founder and chief exec

September 25, 2014 | 2 min read

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RBH has appointed Sweta Pathak as the agency’s new deputy creative director.

Sweta Pathak, RBH

Sweta Pathak of RBH.

Pathak will bring 18 years of UK and international experience, having previously held senior agency roles at Propaganda, Iris, Bates, Euro RSCG and DDB and created campaigns for a range of brands including ghd, The Mailbox, Network Q, Fox’s biscuits, Subway, and the NFU.

She will join the RBH team to work with creative director Mike Kalin.

Kalin said: “Sweta will be a valuable new addition to our team. The current line-up of new client projects we are working on is very exciting, so Sweta joins at the perfect time.”

Debra Hepburn, managing director of RBH, added: “Sweta brings not only a wealth of experience but a fresh new perspective too. We're looking forward immensely to working with her.”

Having won a variety of industry awards across her career, Pathak also enjoys teaching and mentoring whenever possible, working regularly with the Birmingham Institute of Art & Design (BIAD).

Pathak said of her appointment: “The opportunity to join RBH opens up a whole new and exciting chapter for me. I have long admired the high quality of the creative work from RBH and love that I will be able to work on some of the fashion, retail and automotive brands that RBH has particular specialisms in.”

Based in the Midlands and independently-owned, RBH employs 45 people and works with clients including Peugeot, Freya Lingerie, Barbour, Hyundai, Screwfix, Jaguar Land Rover and Grand Central Birmingham.

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