Global creative agency Publicis has partnered with start-up specialists The Trampery, to open a new innovation centre at London’s Tech City.
Publicis Drugstore is designed to facilitate collaboration between multinationals and high-growth enterprises the centre will run a range of initiatives from ‘supper clubs’ and ‘meet the makers’ workshops, to coding classes, hackathons and managed incubator programmes.
Arthur Sadoun, CEO of Publicis Worldwide, said: “Publicis introduced the American Drugstore concept to France in the fifties, because we were struck by how consumers benefited from having different businesses together under one roof. Today, this same premise underpins our new innovation offering, so it is fitting that we call it ‘Publicis Drugstore’.
“By partnering a global communications agency with a premier creator of co-working spaces, we can create new competitive advantages and push our clients to the forefront of innovation. In this way, we can help our clients harness the driving forces of change, and partner them in their digital transformation.
Publicis Drugstore is now open to all Publics clients at The Trampery Old Street, offering access to a members club, event venue, showcase room, workspace and a studio.