Ogilvy Sydney has added further digital operations to its team after snapping up Bullseye, the integrated digital marketing and technology services agency.
The move will see Ogilvy take a 100 per cent stake in the antipodean firm, which employs 100 staff across three offices in Sydney, Melbourne, Auckland and Indonesia, including an offshore production facility.
This will see all staff work under the Ogilvy banner although Bullseye Digital (New Zealand) will retain its brand identity whilst Bullseye’s managing director, Jason Davey, would move into a senior management role to oversee integration and all digital output.
Ogilvy Australia’s CEO David Fox said: ““This acquisition isn’t about creating a new digital capability within the agency, it’s about making our existing team bigger, faster and stronger,” he explained.
“In addition, we’re now operating in a fast-paced post-digital era where having a separate digital team no longer makes sense. We need to ensure digital is integrated into everything we do and not treated as a different channel.
“As a result, Bullseye staff will work side by side with creatives, strategists and other experts within Ogilvy to ensure this goal of true integration is achieved. We’re excited by the broad capability the Bullseye team will bring, and by the potential of its proven, large-scale integrated offshore digital production hub.”
Davey added: “Specialist digital agencies are the dinosaurs of the future - it’s a natural evolution for a digital agency to broaden into a truly integrated offering. After 14 years growing our core digital capability, it’s exciting to be joining a world-class business such as Ogilvy to offer truly integrated customer experiences across all consumer touch points.”
Formed in 2000 Bullseye specialises in digital marketing, mobile, content and web-based solutions for clients in cluding Coca-Cola Amatil, Creative Holidays, Voyages, Bayer, SPC, McPhersons and Auckland Airport.