Paddy Power has recruited famous Eurosceptic Nigel Farage to sing the praises of the much-maligned continent in its latest irreverent commercial.
Not all is as it seems for the promotion however as far from backing Britain’s membership of the continental club ‘Nige’ is actually limiting his support to the European Ryder Cup team.
In a statement Paddy Power said: “With Ryder Cup fever primed to hit Europe with a bang this weekend, Farage has filmed a mock party political broadcast, as a rallying cry of support for Team Europe who will be teeing off against Team USA at Gleneagles tomorrow.
“In the video, Nigel lists his top reasons for why everyone should back Europe, urging the boys to show those fist-bumping, flag-waving Yanks what us Europeans are really made of once and for all.”
Farage himself said: “I’m not the greatest fan of an ever closer union inside Europe, but when it comes to the Ryder Cup we’re better together. I'm urging all my fellow Europeans to get behind Team Europe and send Uncle Sam packing.”