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How Samsung, LG, KitKat and other brands reacted to Apple’s iPhone 6 #Bendgate

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By John McCarthy | Media editor

September 25, 2014 | 6 min read

Many brands joined the Apple-mocking bandwagon as a result of reports that the iPhone 6 bends in owners' pockets, this week.

The issue went viral on social media with Twitter using the hashtag #Bendgate almost 90,000 times on Wednesday 24 September.

KitKat, 'We don't bend, we #break'

Expectantly, smartphone rivals were quick to release ads mocking Apple’s unfortunate flaw. LG even released a video showing just how durable its phones are.

Korean mobile firm Samsung was especially ruthless, basking in Apple’s failure.

Chinese mobile firm Xiaomi took released an obscure yoga-centric ad.

Outside of the usual market competitors, some unlikely brands took a swipe at the Californian electronics giants. Ford rode the #Bendgate social media wave with a comment on how its products thrives on curves

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Chocolate brand KitKat took the backlash to a whole new level with this ad.

And finally, Lighting firm Delta Lights told its followers that its lights are supposed to be bent.

Apple said it will replace faulty devices on a case-by-case basis in a statement released on Thursday.

Naturally, social media in general has been cruel towards owners of the new iPhone 6s, with a prank site - started by 4Chan - even encouraging owners to microwave their devices as part of Apple’s new ‘Wave’ charging feature.

The brands lagged behind the rest of the web with their ads however - by the time they acted, hundreds of mock-up images boasting the iPhone 6 Plus' new bending feature were already published.

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